When do people buy insurance?
Once a year when it’s time to renew their policy

How do we compare insurance providers?
Calling and getting free quotes

So when is the best time for an insurance company to advertise?
When policies are up for renewal

Policies are renewed one month a year but this could be any month. If you were to
c hoose to make a regular single advert in the newspaper, of all the potential targets
that see the advert, it would only be effective for one in twelve. These are the people
whose insurance is due for renewal.

A unique opportunity
An appointment card campaign directly targets people who can afford private healthcare.

Appointment cards are kept for six months to a year, making them the ideal medium for advertising insurance policies.

Appointment card advertisements are six to twelve times more likely to impact on a target
at the right time (when their policy is up for renewal).

A single advert is making an impact on a regular basis; the advert becomes more and
more familiar. When a targets policy is next up for renewal they will remember your advert.

Out of all the advertising options out there, none of them stay with a target for such a long
period of time.

If the emphasis of your advertising campaign is based around effectiveness, nothing can compare to a Medicard campaign.

An appointment card stays with the target for 6-12 months.

In your targets audience’s hands when their insurance policies are due for renewal.

Think, how could there be a more effective single advertisement